For B2B software companies running the same few ads for months...
“How 15 new ads can cut what you pay for every demo without raising your budget, hiring a designer, or waiting on your agency”
The results Rob achieved within the first 14 days were 3 times what I had achieved on my own.Rachel Doyle, Owner
What is the Ad Pack?
The Ad Pack is 15 static ads written and designed for your software, free, and emailed to you within 48 hours. Each ad is built from the words your buyers already use about the problem you solve. It reads like it was written by someone inside their business.
We start by pulling your market apart. Our scrapers crawl your website, every ad you're running, the ads of your three closest competitors and your customer reviews. A creative strategist picks the angles, and a designer finishes every ad by hand in your brand colours.
You get 15 new chances to find the ad that beats your current best. You don't brief a designer, write a line of copy or wait weeks for your agency's next batch.
Your account stops depending on one ad. You stop guessing which angle might land. Fifteen ads across different pains, personas and formats are ready to upload this week.
And they're yours to use however you like. Run them as paid ads, post them on your socials, put them in your emails or hand them to your sales team.
One ad can't carry your account any more.
In late 2024, Meta changed how it decides who sees your ads. The new system is called Andromeda, and it now runs ad delivery across Facebook and Instagram.
Andromeda reads each ad and matches it to the people most likely to respond. Your targeting settings matter less than they used to. The ad itself does the targeting.
So every distinct ad works like a new audience. Five ads reach five kinds of buyer. Fifty reach fifty.
Most B2B software accounts test one or two new ads a month. Meta shows those same few ads to the same slice of buyers, week after week. Frequency climbs and clicks fall. Your cost per demo creeps up, and the usual fix is a bigger budget.
Meta's own advice to advertisers is to diversify creative: more ads, built on more distinct angles, give the system more buyers to find. The accounts winning now feed Meta a steady supply of new, different ads. The Ad Pack gives you fifteen to start.
Sources: Engineering at Meta, “Meta Andromeda”, December 2024. Meta for Business, “Unlocking the Power of Diversification with Meta Andromeda”.
Where your ad budget leaks.
Here's what this means for your ad account...
No more:
- The same three ads carrying your whole account for months
- Cost per demo creeping up while the calendar stays the same
- “Book a demo” ads that list features to strangers who have never heard of you
- Waiting weeks for the next batch of creative while your best ad wears out
- Paying for clicks from people who were never going to buy
Instead, you'll get:
- 15 new ads written in the words your buyers already use
- Angles that each lead with one specific pain, promise or persona
- More kinds of buyer reached on the budget you already spend
- Demos from people who recognised their own problem in the ad
- Ads sized for feed and story, ready to upload this week
How far you take it is up to you.
What weak ads cost you every month.
A 10% to 20% improvement sounds small. Set your monthly ad spend and see what it's costing you.
A better ad lowers what each demo costs you in two ways. More of the right people click for the same spend. And because the ad names a specific pain, the people who book are the ones who have it.
That second part shows up on the calendar. An ad that sounds like an expert in their problem books buyers who want an expert. Fewer calls go nowhere, and your team spends its week on demos that can close.
What our clients say on Clutch...
15 verified reviews, all rated 5 stars on quality, schedule and value.
"Rob is the first person who has actually managed to help us track our results, build and test in a meaningful way, providing guidance and support along the way."
Clutch Verified
"The speed of deployment and results were impressive."
Clutch Verified
"We've been most impressed with their proactiveness. We had some ads that were profitable and rather than just leaving them alone they got to work creating a bunch of new assets in a similar style to see if we could improve performance further."
Clutch Verified
"Blue Ring demonstrated exceptional project management, consistently meeting deadlines and effectively adapting strategies based on our evolving needs."
Clutch Verified
"Blue Ring doesn't just go and do the work. They also take the hassle and complexity out of advertising on Meta, explaining concepts to us and their approach to work so we don't feel left in the dark."
Clutch Verified
"Rob didn't just execute; he went above and beyond to recommend strategic adjustments, ensuring our campaign was continually optimised for success."
Clutch Verified
"Rob from Blue Ring was exceptionally efficient at both communication and execution. He communicated with clarity, examples and humour and was very quick at turning requests around."
Clutch Verified
"They not only executed campaigns but also provided insights and strategic advice that significantly benefited our marketing strategy."
Clutch Verified
"Blue Ring has held our hand from start to finish. They did everything from planning the user journey to making new creatives to running the ads."
Clutch Verified
"We've been impressed with their combination of platform expertise and strategic thinking."
Clutch Verified
"Blue Ring is very quick to suggest improvements and present insights from data. Personable and creative interpretation of briefs. Reliable reporting."
Clutch Verified
"We were impressed with their willingness to try new things and voice their opinion on what they thought was best. It was more of a collaborative effort."
Clutch Verified
"They got our campaigns up and running in a matter of days rather than months. We've been able to start generating real business results very quickly."
Clutch Verified
"Rob is upfront, smart, super helpful, has great experience, is really easy to work with and I would definitely recommend him to other businesses."
Clutch Verified
"We're impressed with how quickly we started to see results. The results Rob achieved within the first 14 days were 3 times what I had achieved on my own."
Clutch Verified
How we build your 15 ads.
The same research and creative process we run for paying clients, compressed into 48 hours.
You fill in the form.
Your website, who you sell to, where your demos come from today and which competitor you lose deals to. That is everything we need from you.
Our scrapers pull your market apart.
They crawl your website, pull every ad you're running from the Meta Ad Library, and do the same for your three closest competitors. They pull your reviews too, so the ads use the exact words your customers use.
G2
Capterra
Trustpilot
Apifyscrapers
Our creative strategist picks the angles and writes the copy.
They read the full research, decide which problems and promises your ads should lead with, and choose the formats from our library of hundreds of ad templates. Then they write all 15.
Clauderesearch and copyWe generate the images, then a designer finishes them.
Every image is generated to the template in your brand colours. Our graphic designer then checks each ad by hand, fixes anything off and makes the final edits.
Nano BananaGemini
GPT ImageOpenAI
15 ads land in your inbox.
Sized for feed and story. Run them as ads, post them organically or put them in your emails. They're yours to use however you like.
Step #2
Tell us about your software.
The more specific you are, the better the ads.
So what's the catch?
Before you hand over your website and the name of the competitor you lose deals to, you'd like to know what the catch is.
Fair question. $1,500 of ads for nothing sounds like a trick.
We run ads for B2B software companies. The fastest way to show you what we'd do with your account is to do some of it.
So we build you 15 ads. If you like them and want us to run the whole thing, we'll talk. If you don't, you keep all 15.
Run them yourself or hand them to your agency. They're yours either way.
That's the catch. We're betting the ads are good enough that you'll want more of them.
Rob, founder of Blue Ring
Frequently asked questions
What exactly am I getting?
15 static ads written and designed for your software, sized for feed and story, and emailed to you within 48 hours.
Behind them sits the research on your website, your live ads, your three closest competitors' ads and your reviews. A strategist picks the angles and a designer finishes each ad by hand.
Why is it free?
Because it's the fastest way to show you what we'd do with your account. If you like the ads and want us to run them, we'll talk. If you don't, you keep all 15.
Who is this for?
Sales-led B2B software companies doing $100k+ a month that close on a demo and run, or plan to run, ads on Facebook and Instagram.
If you're self-serve with no sales call, the ads will still be useful. They're written to book demos, though.
What is Andromeda, and why does it matter?
Andromeda is the system Meta rolled out from late 2024 to pick which ads each person sees. It matches every ad to the people most likely to respond to it, so each distinct ad reaches a different kind of buyer.
An account with two ads reaches two kinds of buyer. Meta's own guidance is to diversify creative, and the pack gives you fifteen distinct ads to do it.
Can I use the ads for more than paid ads?
Yes. They're yours. Run them on Facebook and Instagram, post them organically, put them in your emails or your sales team's follow-ups. Use them wherever they help.
Do I need to book a call?
No. Fill in the two-minute form and the ads arrive by email. No card, no call required.
What do you need from me?
Your website, who you sell to, where your demos come from today and which competitor you lose deals to. We find everything else ourselves.
Will the ads match my brand?
Yes. We scrape your website and app for your branding, and the ads are built to match it. If you want a specific style, mention it in the form.
I already have an agency. Can I still use these?
Yes. Hand the ads straight to them. You also get a benchmark: fifteen ads next to whatever they shipped last month.
Do you offer more in-depth help?
Yes. For B2B software companies that want it done for them, we build the offer, make new ads every month and run the account. We run your ads for free, and you only pay when a demo shows up. Ask us about it when your ads land.
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